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Twitter Lists - now rolled out - How Brands Can Use Them
Twitter Lists - now rolled out
By: Nick Kallen
Source:http://www.techcrunch.com/2009/10/29/twitter-starts-rolling-out-lis...
Excerpted
As of yesterday, Twitter employee Nik Kallen reported that “25% of all users have Lists.” And then he Tweeted: “We’re releasing lists to even more people. Don’t get your panties in a bunch, Twitter.”
Why is everyone so excited about these Lists? Finally, you will be able to create groups of people you follow on Twitter. So if there are 10 or 20 people who consistently deliver good Tweets, you can separate them out from the rest of your stream and just listen to them. Or you can create lists by topic, people you actually know versus people you only know via Twitter, or any other category. And the cool thing about these Lists is that once somebody makes a good list, other people can follow that entire list, which makes it much easier to get started on Twitter. Because finding interesting people to follow is actually a lot of work.
Has Lists been turned on for you yet?
Friday, October 30, 2009
How brands can use Twitter lists
Source: http://www.socialstudiesblog.com/2009/10/how-brands-can-use-twitter...
By:Daniel B. Honigman
Here are some ways your brand can use Twitter's new on-site functionality:
•Segment and grow your local customer base: If you're a global brand with a local -- or even hyperlocal -- customer base, enable your consumers to connect with each other through you. For instance, a world-famous chain of coffee bars could set up meetup groups through local lists, and when it's ready to execute on some local programs, it already has its local influencers lined up.
•Reference list for who's really paying attention to you: Your brand may have thousands upon thousands of Twitter followers, but are they really paying attention?
Thank and promote people who talk to you: If you're a Twitter user, there's a good chance you know about the #FollowFriday meme. When participating in #FollowFriday, you may want to recognize so many users, you'll write multiple posts that flood your Twitterstream.
Promote your customer service department: Many companies are recognizing the power Twitter has to help the customer service department. As a result, your brand may have one -- or several -- touchpoints on the Twittersphere.
Promote them! Create a list that includes all of your customer service-related employees.
Monitor for negative mentions through list inclusion: The social media crowd is quite fickle: If a consumer has a positive brand experience, they'll shout it from the mountains.
The same is true with negative brand experiences: A Twitter user may dislike you so much, they add your brand to a negative list.
Think about your brand differently: When I examined my personal Twitter lists, I started to see how other people -- including many folks I have never met before -- categorize what I offer through social media.
Study the Twitter lists you're on. Look at the other Twitter accounts that are listed with yours. If you find your brand is only on one type of list, your Twitter presence may be one-dimensional. (This is not necessarily a bad thing -- your followers may prefer you stay on topic -- but it may keep you from bringing in new followers.)
By: Nick Kallen
Source:http://www.techcrunch.com/2009/10/29/twitter-starts-rolling-out-lis...
Excerpted
As of yesterday, Twitter employee Nik Kallen reported that “25% of all users have Lists.” And then he Tweeted: “We’re releasing lists to even more people. Don’t get your panties in a bunch, Twitter.”
Why is everyone so excited about these Lists? Finally, you will be able to create groups of people you follow on Twitter. So if there are 10 or 20 people who consistently deliver good Tweets, you can separate them out from the rest of your stream and just listen to them. Or you can create lists by topic, people you actually know versus people you only know via Twitter, or any other category. And the cool thing about these Lists is that once somebody makes a good list, other people can follow that entire list, which makes it much easier to get started on Twitter. Because finding interesting people to follow is actually a lot of work.
Has Lists been turned on for you yet?
Friday, October 30, 2009
How brands can use Twitter lists
Source: http://www.socialstudiesblog.com/2009/10/how-brands-can-use-twitter...
By:Daniel B. Honigman
Here are some ways your brand can use Twitter's new on-site functionality:
•Segment and grow your local customer base: If you're a global brand with a local -- or even hyperlocal -- customer base, enable your consumers to connect with each other through you. For instance, a world-famous chain of coffee bars could set up meetup groups through local lists, and when it's ready to execute on some local programs, it already has its local influencers lined up.
•Reference list for who's really paying attention to you: Your brand may have thousands upon thousands of Twitter followers, but are they really paying attention?
Thank and promote people who talk to you: If you're a Twitter user, there's a good chance you know about the #FollowFriday meme. When participating in #FollowFriday, you may want to recognize so many users, you'll write multiple posts that flood your Twitterstream.
Promote your customer service department: Many companies are recognizing the power Twitter has to help the customer service department. As a result, your brand may have one -- or several -- touchpoints on the Twittersphere.
Promote them! Create a list that includes all of your customer service-related employees.
Monitor for negative mentions through list inclusion: The social media crowd is quite fickle: If a consumer has a positive brand experience, they'll shout it from the mountains.
The same is true with negative brand experiences: A Twitter user may dislike you so much, they add your brand to a negative list.
Think about your brand differently: When I examined my personal Twitter lists, I started to see how other people -- including many folks I have never met before -- categorize what I offer through social media.
Study the Twitter lists you're on. Look at the other Twitter accounts that are listed with yours. If you find your brand is only on one type of list, your Twitter presence may be one-dimensional. (This is not necessarily a bad thing -- your followers may prefer you stay on topic -- but it may keep you from bringing in new followers.)
Comment
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Comment by Dorothy Beach on November 6, 2009 at 4:16pm - So cool - I just was directed to a list created by Scobelizer for the Top People in Tech on Twitter - http://listorious.com/Scobleizer/most-influential-in-tech. I followed this list and it appeared on my home page on Twitter along with other lists I created for myself (most are private). Most of the poeple on the list I do not follow - but in a way I do now because when I tap into that Tech list I can see their stream along with everyone elses on the list. That is came from Scobelizer made me do it - get it?
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